the above ad parody features the familiar Absolut Vodka bottle
outline in crime scene chalk surrounded by police investigators and a police photographer.
i have borrowed these examples of ad parodies from www.adbusters.org
you can see more by clicking the above and following their Spoof Ad Gallery link.
the above ad parody depicts one of these waiflike models living
her eating disorder -- it's not about alcohol consumption but it gives you an idea of how
creative you can be with your ad parodies. the sky is the limit.
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They are brilliant. They are vicious. And
they are liars. Who are we talking about? Advertising
Executives.
I don't know what you think of when you see a can of Budweiser but I
think of that beach towel with the women in the bikinis smiling for you to lie upon them
in the hot sun as the soothing sounds of waves crash all around.
Miller Beer? Aren't they the ones with the bikini clad women
who parachute in to rescue your boring life?
The point that I am making here is that the advertisers have stolen
the truth about their product and replaced it with lies. Alcohol consumption is not about
being surrounded by well educated friends as some ads would proclaim, or about having an
exciting trip to the Alps as another ad would proclaim. The truth about alcohol, according
to AdBusters, is that "Nearly 50% of
automobile fatalities are linked to alcohol. 10% of North Americans are alcoholics. A
teenager sees 100,000 alcohol ads before reaching the legal drinking age." I
have also heard that over 50% of the men and women in penitentiaries were convicted of a
crime they do not remember committing because they were in an alcoholic black-out at the
time.
Lies People Tell isn't about crusading; we're about having fun, but
if the editorial board did want to raise a media stink it would be around the issue of
Alcohol Advertising. Hence we have come up with the Lies People Tell First Annual
PUKE AWARDS
We want creative submissions of Ad Parodies that tell the real story
behind what happens in people's real lives when they indulge in alcohol consumption.
Ever wake up in bed next to someone whom you can't remember meeting?
Now that's Miller Time!
Did your mom ever brutalize you with a coat hanger until you were a
bleeding wreck quivering on the floor? Hey Camrade, here's to Stolichnaya!
Let's see them. And don't be shy. The wreckage that
alcohol brings into peoples lives is not pretty and Lies People Tell is not squeamish.
Let's see the vomit. Let's see the despair. Let's see the head on
automobile accidents juxtaposed with the BRAND NAMES (let them sue me, they won't dare!)
of your favorite booze, or your past favorite booze or your dad's favorite booze.
Let's see your dad pulling his belt out of his pants, his eyes
bloodshot and his face red, a screaming four year old waiting for the first lash:
Colt 45, For Real Men!
Be creative. Be polite. Or be as crass as a coroner's
toe tag:
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YOUR AD PARODIES NOW
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